Monday, December 7, 2009

Kijiji gets rid of paid ads, watchlist, user registration

Big change for Kijiji in the USA. No more paid ads!

In order to simplify our site, we shifted focus away from monetization and towards usability. What this means for you is that the newest ads will always be on top.

We would love to hear what you think, and encourage you to write in to our Help Center to let us know.


Also gone? The Watchlist:

In order to simplify our site, we removed some optional features. We would love to hear what you think, and encourage you to write in to our Help Center to let us know.

Oh, and that's not all. No more user registration:

In order to simplify our site, we removed some optional features. We receive a number of emails around forgotten passwords. To make things easier for you, we’ve created a way for you to manage all your ads just by clicking a link in your confirmation email.

My thoughts? Not that it matters, but ....

I kind of like the removal of usernames/passwords and shifting to links in email, from a hacking/phishing prevention perspective.

I've rarely used the watchlist, and never liked how it got in the way.

And the paid ads? Somehow I doubt that they're a big money-maker for Kijiji. Streamline the site and get users using it, and maybe later you can bring back the paid ads. As it stands now, Kjiji is so far behind Craigslist in the USA that some changes were necessary.

Besides, there are so many complaints about paid ads being cancelled, it's one headache Kijiji can afford to be rid of.

None of this affects Kijiji Canada.

At least not right now.

1 Responses to “Kijiji gets rid of paid ads, watchlist, user registration”

Rob Docherty said...
December 7, 2009 at 9:00 PM

Still waiting on a Surfsie.com fan site :)

Reach out to me on Twitter: @surfsie or @robdocherty


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