Monday, January 2, 2012
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It's a question many Kijiji advertisers consider when they're first getting into free online classifieds: How can I reach the biggest audience by posting my ad in multiple locations?
It may seem obvious to you that running your ad in more than one city would expose your product or service to a wider audience. After all, if you were buying space in a newspaper or time on television or radio, you'd run duplicate or similar advertising in more than one market.
|Are you still not clear about this?|
Kijiji readers want to see ads from their town or city, not from elsewhere, even if you're selling something that you think people should really hear about. Even if you offer shipping. Even if you'll drive to where they are.
"But I'm a special case!"
Oh, you're special all right. NO! No exceptions for you. If people want what you have, they'll find you. Users have the option of widening their search radius to find you. Kijiji is for face-to-face transactions with cash, not for mail-order or web-site promotion. If you're not selling someone can get from you in person, consider advertising through some other means than Kijiji. I'd say eBay if it's a physical thing, or buying Google AdWords if you're promoting a web site.
If I can sum it up thusly: Kijiji is not obliged to give you a free ride just so you can promote your product. And before you get hung up on the "free ride" thing, yes, they can take your money and then delete your ads if you're breaking the rules. In that case, you are NOT entitled to a refund. You can't buy your way around the rules.
How to post duplicate ads on Kijiji
I'm not going to say it's impossible, but I will tell you that it's against the rules. Because it's against the rules, your potential customers may consider you an unethical shady operator. Because it's against the rules, you may lose your account. You may have your IP banned forever from Kijiji. Your attempt to sneak around the rules could prevent you from ever using the service again. Is it worth it? That's up to you.
If you're trying to post and you see "Sorry, this ad is too similar to one of your other ads. Duplicate ads are not allowed on Kijiji," ask yourself: Is my ad similar? If you're posting a pile of action figures for sale, and the only difference between your ads is the name of the action figure -- the rest is the same -- Kijiji's algorithms will consider the ads duplicates. You're not who I'm worried about. Just write better ads and you'll be fine.
Now, if Kijiji says your ads are duplicates because they are, and you're trying to post them in more than one location, you know by this point that you're in the wrong. Kijiji won't catch you every time, but your odds of getting through the filters are very slim unless you take some drastic measures.
Am I making myself clear? I'm saying don't do this -- but if you're going to do it anyway, here's how to post duplicate ads on Kijiji: Hire a professional.
I don't mean "professional" in the sense that they have ethics, standards or acceptable personal hygiene. I mean they'll take your money to do something. Perhaps mercenary would be a better term. In fact, you can call them Black Hat Hackers For Hire.
In the shady nooks of the internet, in the Mos Eisley equivalents of the web, you'll find black hat hackers. These are the folks who'll set you up with a make-money-quick web site that'll make money until Google catches you and shuts down your advertising income forever. You're getting into this kind of territory.
What you want is someone with experience posting ads against the rules of sites like Kijiji, Craigslist, Backpage and so on. These kinds of scumburgers have cloaking devices, tractor beams, farmloads of IP addresses and proxy systems. They fool the Kijiji servers into thinking they're IN the city where you want to post. The post goes up with the text you asked for, and you move on. Somehow they're even able to have the ad read that you're in Toronto, Ontario even if the ad's going up in Moncton, New Brunswick.
Expect to pay anywhere from a few cents to a few dollars per ad to hire these cowardly dirtbags. You can specify the terms of payment to indicate that they'll only get their money if the ads stay up for, say, a few days, and that they can prove the ads weren't deleted or 'ghosted'.
Would you like a link to the sites where you can get these services? I bet you would. I'm not going to give them to you, because I don't want you doing this. But, if you follow me on twitter, @yousuckatkijiji, once in a while you'll see me retweet an ad from one of these black hack nogoodniks, with a snarky comment about a "spammer for hire". If you really want to be seen as a bad actor on Kijiji, that's what I'd suggest.
And if I was not clear -- if you post duplicate ads on Kijiji, YOU SUCK AT KIJIJI. No doubt.