Thursday, January 24, 2013

Postmedia taps out in classified war, turns to Kijiji for auto ads

National Post newspaper box in gold.
Not many of these around any more.
Kijiji Canada, eBay's newspaper-killing free online classified service, has stomped a mudhole in another sector of advertising previously dominated by print.

Postmedia Network, which bills itself as Canada’s largest publisher of paid English language daily newspapers will now be getting the used car listings for all 10 of its daily newspaper websites and driving.ca from Kijiji. Kijiji will run the back-end of the whole thing and also offer a mobile-friendly version.

"By working with Kijiji we have turbo-charged our listings offerings while continuing to deliver Postmedia’s great content to our audiences," says Postmedia Senior VP Wendy Desmarteaux. "The new used car classifieds sites give audiences more than double the used car listings and enrich their shopping experience."

I bet someone at Kijij's getting a raise for scoring this deal. Maybe this guy.

"Leveraging Postmedia’s vast audience and award-winning content with our massive inventory of over 150,000 vehicle listings, this deal offers a fantastic resource for busy Canadians looking to research and buy their next car online," says Scott Neil, Head of Vertical Business, Kijiji. "The new used car classifieds sites will make it even easier for Canadians to find the car they want by streamlining the search process and giving them access to Kijiji auto postings on the trusted news sites they visit every day."

How do you know if your favourite newspaper is one of the ones affected? Well, here's the list: www.nationalpost.com, www.vancouversun.com, www.theprovince.com, www.ottawacitizen.com, www.calgaryherald.com, www.edmontonjournal.com, www.montrealgazette.com, www.leaderpost.com, www.thestarphoenix.com and www.windsorstar.com.

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